On this episode of Social Strategy Slayer, Jess Jacobsen discusses why your business's social media presence is NOT a job for an intern. She goes in-depth on why, if you want your social media to actually convert, you cannot fall into this common misconception. Also, stay tuned to hear about how this huge piece of your business must be led by you, the entrepreneur/ceo (don't worry, you CAN get help!). 1:56 Reason #1: Real social media strategy comes not only from knowledge of the apps, but also knowledge on business conversions, hooks, call to actions... 3:37 Reason #2: People claim to know a lot more than they actually do when it comes to social media 7:50 Reason #3: Social media is a HUGE piece of your business that you must lead yourself. 14:21 If you’re ready to powerfully take the lead in your business’s social media in a BIG way Jess has 3 available 1-on-1 VIP strategy openings right now to help you create and lead your business’s social media campaigns for the next 6 months. Book a call here to see if VIP consulting is right for you: https://app.acuityscheduling.com/schedule.php?owner=15111419&appointmentType=13493491 (https://app.acuityscheduling.com/schedule.php?owner=15111419&appointmentType=13493491) Book a Social Strategy call with Jess! https://app.acuityscheduling.com/schedule.php?owner=15111419&appointmentType=6719383 (https://app.acuityscheduling.com/schedule.php?owner=15111419&appointmentType=6719383)  Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)